January Content Calendar

HOW TO USE: To view the complete content templates click on the date + post prompt for it to drop down.

 
 

+ January 1 - Know, like + trust builder

Caption Template: Happy New Year! πŸŽ‰πŸ₯‚ I just love the new year, because it reminds me of how far I've come/that the past year is gone (thankfully πŸ˜‰)

My intention for 2025 is to (insert here) and my word of the year is (word here!)

What's your word of the year?

Photo Suggestions:

  • Suggested photo
  • A recap carousel of your 2024 "wrapped"

Story Prompts:

  • Share your post to stories with a new post GIF

+ January 2 - Knowledge bombs

Caption Template: Have you ever been stuck with (problem)?

Yep, I've been there too. Until I (insert the solution = this could be your product/offer/service; and WHY it works here).

Have you ever thought about hiring for (service)?

I have a few spots open for (date), so if you’re thinking about it, send me a DM/email and we can get a call scheduled for you!

Photo Suggestions:

  • Suggested photo
  • Share a photo of you
  • Share a photo of your offer

Story Prompts:

  • Share your post to stories with a new post GIF

+ January 3 - Reel

Caption Template: 🎢 and it went like... Cue the 2024 recap!

This was the year that I started my business /grew my team / landed my first podcast interview/worked with 100+ clients/ launched a new product.

What was your highlight of 2024?

Reel How To:

  • Create a cover photo for your reel using the bonus templates or just use a screengrab from the reel itself
  • Use this audio!
  • Filming/editing notes: Add text, adjust timing of all photos to .1 second, title slide should be 3.3 seconds

Story Prompts:

  • Share your reel to stories with a tease of what the hook is & a GIF

+ January 4 - know, like + trust builder

Caption Template: Do you set goals or resolutions? Personally, I set (goals/resolutions).

A few (goals/resolutions) I have for 2025 are (to launch a new product/work with x number of clients/be featured on Forbes/podcast).

Here's to writing out our (goals/resolutions) so we can see them come to life this year. Drop yours in the comments and do the same!

Photo Suggestions:

  • Suggested photo

Story Prompts:

  • Share your post to stories with a new post GIF

+ January 5 - Visibility post

Caption Template: While this ISN'T trending on TikTok (yet!) a huge trend I am seeing in (your industry here) is that (insert the trend here).

Here's the thing: (insert what someone needs to know about this trend. Is it shorterm? Sustainable? Give your opinion - even if it is unpopular on this!)

Photo Suggestions:

  • Edit this graphic (see bonuses below!) to create your graphic

Story Prompts:

  • Share your post to stories with a new post GIF

+ January 6 - visibulity post

Caption Template: (Insert an inspirational/motivational/funny quote here.)

(Share why you are sharing this quote: These words I live by/this is my 2025 mantra)

Tag a friend in the comments who needs this post today! πŸ‘‡

Photo Suggestions:

  • Suggested photo
  • Share a quote

Story Prompts:

  • Share your post to stories with a new post GIF
 

+ January 7 - know, like + trust builder

Caption Template: 5 Things You Probably Didn't Know About Me

(Insert them here!)

Now it's your turn friend! Share something in the comments about you!

Photo Suggestions:

  • Suggested photo
  • Share a photo of YOU!

Story Prompts:

  • Share your post to stories with a new post GIF

+ January 8 - knowledge bomb

Caption Template: Unpopular opinion 🚨 (Insert an unpopular opininon that you have... the one that every other guru/expert in your industry seems to have!)

There's a reason why I believe this wholeheartedly...

I've worked with 100s of clients / sold X units / been in business/this industry for X years. (Add some social proof by numbers here).

I'm curious... do you agree with me or disagree?

Photo Suggestions:

  • Suggested photo

Story Prompts:

  • Share your post to stories with a new post GIF

+ January 9 - Reel

Caption Template: 3 Tips/Tools That I Use In My Life/Biz πŸ™Œ

1️⃣2️⃣3️⃣ (Insert the tips or tools that you put on the screen here).

Which tip/tool will you use first? πŸ‘‡

Reel How To:

  • Create a cover photo for your reel using the bonus templates or just use a screengrab from the reel itself
  • Use this audio!
  • Filming/editing notes: Add text, adjust timing, can point on the claps if you want then add text when beat drops

Story Prompts:

  • Share your reel to stories with a tease of what the hook is & a GIF

+ January 10 - Money maker

Caption Template: You know what's better than (something that your ideal clients/customers REALLY desire)? 20% off all products in my shop/ 25% off (insert service)/a FREE consultation call.

Link in my bio!

Photo Suggestions:

  • Suggested photo
  • Share a photo of your offer/product/service

Story Prompts:

  • Share your post to stories with a new post GIF

+ January 11 - Visibility post

Caption Template: We're still celebrating the new year with (a free gift with every purchase/10% if you join our email list/a free consultation call with every new inquiry).

Click the link in our bio to redeem/take advantage of the offer!

Photo Suggestions:

  • Edit this graphic (see bonuses below!) to create your graphic

Story Prompts:

  • Share your post to stories with a new post GIF

+ January 12 - visibility post

Caption Template: (Insert your favorite quote here!)

Drop an emoji πŸŽ‰ in the comments if you with this quote/if it speaks to you!

Photo Suggestions:

  • Suggested photo

Story Prompts:

  • Share your post to stories with a new post GIF
 

+ January 13 - know, like + trust builder

Caption Template: Entrepreneurship is hard.

Most people make it look so Glamorous (like the Fergie song!) on Instagram... but it's not.

Instead, it's full of long nights, canceled plans, sacrifices, and a whole lot of hustle and grit β€” BUT I wouldn't change a thing. It's 2025 now, and I'm rolling up my sleeves for some pretty epic things. Stay tuned! πŸ‘€β 

Photo Suggestions:

  • Suggested photo

Story Prompts:

  • Share your post to stories with a new post GIF

+ January 14 - know, like + trust builder

Caption Template: In 2025, I'm ONLY choosing joy and only things that bring me joy.

A few things I am absolutely loving right now: (list out things you are loving: products, businesses, books, podcasts, songs, Netflix shows, etc!)

What are you currently loving?

Photo Suggestions:

  • Suggested photo
  • Share your favorite things

Story Prompts:

  • Share your post to stories with a new post GIF
  • Share your favorite thingsβ€”sign up for Amazon affiliates and link your stories for a little passive income! #influencerstatus

+ January 15 - Reel

Caption Template: (Insert who you're talking about here)... it's time to GET OUT! πŸ‘

(Insert what really goes on/happens/should be in it's place here).

Reel How To:

  • Create a cover photo for your reel using the bonus templates or just use a screengrab from the reel itself
  • Use this audio!
  • Filming/editing notes: Share the feeling when someone says something wrong about your business/product/industry.

Story Prompts:

  • Share your reel to stories with a tease of what the hook is & a GIF

+ January 16 - Know, like + trust builder

Caption Template: I got SO many questions from sharing my morning routine... about my nightly routine!

Ask and I'll deliver! πŸ˜‰

I end my day with (prepping my journal for tomrorrow/cleaning out my inbox/listening to a podcast episode on a walk). It's the best way to clear my head before (turning on netflix/pouring myself a glass of red/working on my side-hustle).

Photo Suggestions:

  • Suggested photo
  • Share a photo of you
  • Share a photo of your routine

Story Prompts:

  • Share your post to stories with a new post GIF

+ January 17 - Visibility post

Caption Template: The number one reason people (buy (product name here)/work with me 1:1) is the results that it brings them.

(Insert the benefits of your product/service here)

See what I'm talking about? πŸ˜‰

(Insert reviews/social proof here)

Interested in working with me 1:1/shopping for (product name here)? Click the link in my bio!

Photo Suggestions:

  • Edit this graphic (see bonuses below!) to create your graphic

Story Prompts:

  • Share your post to stories with a new post GIF

+ January 18 - knowledge bombs

Caption Template: Stop Doing (Topic) and Do This Instead!

If you're constantly struggling with (problem) in your business/daily life/routine, try doing this instead: 1️⃣ 2️⃣ 3️⃣

Was this helpful?

Tap the link in my bio to read my blog for more content like this, OR tap over to my reels tab to binge!

Photo Suggestions:

  • Suggested photo

Story Prompts:

  • Share your post to stories with a new post GIF
 

+ January 19 - know, like + trust builder

Caption Template: New Year = SAME Routine β˜€οΈβ˜•οΈ My morning routine consists of taking it slow / sipping on my favorite coffee beverage / journaling / checking my emails)

Do you have a morning routine? What is your go to?

Photo Suggestions:

  • Suggested photo
  • Share your morning routine

Story Prompts:

  • Share your post to stories with a new post GIF
  • Share boomerangs/videos of your morning routine
  • Poll: do you have a morning routine?

+ January 20 - knowledge bombs

Caption Template: What's on your mind? πŸ€”

We have a lot of new faces around here and we want to provide resources that benefit YOU!β €That being said, let's flood the comments section with your questions. We're ready to hear what YOU want to learn & while you're at it see if anyone else is needing what you offer! πŸ‘‡

Photo Suggestions:

  • Suggested photo

Story Prompts:

  • Share your post to stories with a new post GIF

+ January 21 - Reel

Caption Template: The DO'S and DON'TS of (your topic/industry) ✍️

Not sure what you need to do in order to (achieve result)? Here's the simple breakdown of what to focus on, and what you shouldn't give ANY attention too.

SAVE this list so you know how to (achieve result).

That's the dream right? πŸ˜‰

Reel How To:

  • Create a cover photo for your reel using the bonus templates or just use a screengrab from the reel itself
  • Use this audio!
  • Filming/editing notes: Add text, adjust timing, on each beat you point to the text or hold your hand out at the top of the screen and move it down to "reveal" the words

Story Prompts:

  • Share your reel to stories with a tease of what the hook is & a GIF

+ January 22 - know, like + trust builder

Caption Template: When was the last time you actually DREADED something in your business?

For me, it was (insert here). I spent SO many nights staying up late/teaching myself/wasting resources.

The turning point for me? (Insert the best investment you've made in your/your biz here!)

How have you invested in yourself?

Photo Suggestions:

  • Suggested photo

Story Prompts:

  • Share your post to stories with a new post GIF

+ January 23 - Visibility post

Caption Template: Ready for... MORE? πŸ˜‰ If you are wanting even more of the good stuff - sign up for my email list. I (send out emails every week with tips/send out monthly recaps/send zero spam and all fun stuff!) Shoot me a DM letting me know you want to get on it, and I'll add you!

Photo Suggestions:

  • Edit this graphic (see bonuses below!) to create your graphic

Story Prompts:

  • Share your post to stories with a new post GIF

+ January 24 - knowledge bombs

Caption Template: MINI TRAINING TIME! (πŸ“You're gonna wanna save this!)

(Insert Title Of Your Mini Training Here!)

Stop the scroll! Today I wanted to share a mini training on (insert topic here that ise a topic that your clients/customers always ask you about that relates to what you do)

Was this helpful? Let me know in the comments & DM me with any of your questions!

Photo Suggestions:

  • Suggested photo
  • Share a photo of you
  • Photo of your product/service

Story Prompts:

  • Share your post to stories with a new post GIF
  • Share your mini-training in video format and add the "DM ME" sticker to encourage conversations!
 

+ January 25 - Money maker

Caption Template: What did you think of yesterday's mini training on (insert topic here)?

If you've found that mini-training helpful and you are wanting more (sign up for my free 5-day training/sign up for my freebie/join my group coaching program/book your consultation call/shop my products).

(Insert client testimonial here from that offer!)

πŸ”— Click the link in my bio!

Photo Suggestions:

  • Suggested photo
  • Share a photo of you
  • Photo of your product/service/offer

Story Prompts:

  • Share your post to stories with a new post GIF
  • Share your mini-training in video format and add the "DM ME" sticker to encourage conversations!
  • Share your free/lead magnet offer

+ January 31 - know, like + trust builder

Caption Template: Dear January Thank you for a (great month/lessons learned). If I could go back to the start of the month I would (change how I did (insert here), prepare for (insert here), wouldn't change anything about how this month planned out because (insert here) happened).

Was January everything you dreamed of or not so much? Is your 2025 looking bright? πŸ’«

Photo Suggestions:

  • Suggested photo

Story Prompts:

  • Share your post to stories with a new post GIF

+ January 26 - know, like + trust builder

Caption Template: New Year, New Reads! πŸ“š

A few of my favorite reads are: (insert them here + tag the authors!)

Have you read any of these books?!

Tell me the best book you've read recently πŸ‘‡

Photo Suggestions:

  • Suggested photo
  • Share a photo of your bookshelf or all-time fav/current book

Story Prompts:

  • Share your post to stories with a new post GIF

+ January 27 - Reel

Caption Template: NOT SEEING RESULTS IN (DESIRED AREA)? πŸ™ˆ

Here's why: βœ–οΈ (Insert what your ICA is doing that they need to stop doing)

Instead, DO this... βœ”οΈ (Insert what you can do to see results).

Was this helpful?

Reel How To:

  • Create a cover photo for your reel using the bonus templates or just use a screengrab from the reel itself
  • Use this audio!
  • Filming/editing notes: Add text, adjust timing, on each beat you can point to the text!

Story Prompts:

  • Share your reel to stories with a tease of what the hook is & a GIF

+ January 28 - know, like + trust builder

Caption Template: If I could go back in time and give myself advice... I wouldn't! 🀯

Here's the thing: everything that I've been through has all been lessons learned (even though I didn't REALLY want them to happen). But they have made me grow as a person/mom/entrepreneur.

Would you go back to any time and give yourself advice? Share below!

Photo Suggestions:

  • Suggested photo
  • Share a photo of you

Story Prompts:

  • Share your post to stories with a new post GIF

+ January 29 - Visibility post

Caption Template: πŸ—ž Extra! EXTRA!

I have something new/free for you! I've been listening to and I think it's time that I offer this up.

(Insert details about your lead magnet here - freebie, masterclass, opt-in etc).

Comment "I'M IN!" in the comments and I'll send you a personal invite!

Photo Suggestions:

  • Edit this graphic (see bonuses below!) to create your graphic

Story Prompts:

  • Share your post to stories with a new post GIF

+ January 30 - knowledge bomb

Caption Template: If I could give you ONE quick tip to help you overcome (obstacle or struggle your ideal client or customer faces) it would be this...

Implement one tool in your business every single month until your systems are in order/swap one of your beauty care products for a clean beauty product a week until your drawer is clean/ start with this (product/regimen/tip/hack).

Was this helpful?

Photo Suggestions:

  • Suggested photo

Story Prompts:

  • Share your post to stories with a new post GIF