April Content Calendar

HOW TO USE: To view the complete content templates click on the date + post prompt for it to drop down.

 
 

+ April 1 - Visibility Post

Caption Template: The Four Key Elements To (Insert Topic) (List out and explain all three elements here!) Be sure to share this post to your story if you resonate with it, and save it to reference later!

Photo Suggestions:

  • Use the Canva template (find it below!)

Story Prompts:

  • Share your post to stories with a new post GIF
  • Use the question sticker and ask your audience what questions they have about what you do or your niche

+ April 2 - Visibility (Reel)

Caption Template: If I could grant you one magic wish and all of your troubles would be gone... would you take it?

Then why are you settling for (insert the first bubble here-competitors/other solution).

When you need (insert your solution here!)

How to Film The Reel: Use this audio and add two text bubbles: your solution, and your competitors solution OR one that doesn't work. Point to the wrong one first, then to yours second.

Reel Cover Suggestions:

  • Use suggested template to edit the reel cover (find it at the bottom of the screen!)
  • Keep it as is from the reel!

Story Prompts:

  • Share your reel to stories with a new reel GIF

+ April 3 - know, like + trust builder

Caption Template: Hello, April. 💐 In this new month, I'm (starting a journal/taking a social media detox/drink more water/clean out my closet) because I need it. This month I am also (launching a new product/created a new freebie/offer a new service)

What are you looking forward to?

Photo Suggestions:

  • Use suggested photo

Story Prompts:

  • Share your post to stories with a new post GIF

+ April 4 - know, like + trust builder

Caption Template: Hey, there. It's been awhile since I've introduced myself. I'm (name) and I'm the (title) behind (business/account name)! I (help online service providers with virtual assistant services so they can get their time back/create handmade jewelry to make women feel confident through accessories/write copy so inspiring to your audience they are ready to buy from you!) Tell me about you in the comments!

Photo Suggestions:

  • Use suggested photo
  • Share a headshot of you

Story Prompts:

  • Share your post to stories with a new post GIF
  • Share 3-4 videos on stories sharing about who you are, what you do, and who you serve

+ April 5 - Money Maker

Caption Template: Have you ever found yourself spending all of your time (insert the problem your target audience faces)? I have the solution for you, and I've been in your shoes. (Share in 1-2 sentences how you can relate to the problem above.) The solution? (Insert the name of your service, offer, product.) Click the link in my bio to (apply/book your call/sign up/shop).

Photo Suggestions:

  • Use suggested photo
  • Photo of you
  • Photo of your landing page on a computer mockup

Story Prompts:

  • Share your post to stories with a new post GIF
  • Share the benefits & features of your service/product
  • Share a few testimonials/case studies
  • Share story with where to shop/sign up

+ April 6 - Knowledge bombs

Caption Template: The (Insert Topic) Checklist

Ready to (insert what they will get from implementing this checklist)? Save this post and then read the following steps: ✔️Insert checklist item here ✔️Insert checklist item here ✔️Insert checklist item here ✔️Insert checklist item here

Photo Suggestions:

  • Use suggested photo

Story Prompts:

  • Share your post to stories with a new post GIF
 

+ April 7 - knowledge bomb

Caption Template: Let's answer an FAQ: (Question here!)

👆Are you wondering the solution? Here are four things you need to know to achieve (insert desire your ICA has here).

Any additional Qs?

Photo Suggestions:

  • Use suggested photo

Story Prompts:

  • Share your post to stories with a new post GIF

+ April 8 - Visibility Post

Caption Template: I often get asked what my routine looks like as a (title). Every morning I start my day with (a hot cup of black coffee and my journal/checking my inbox/listening to a podcast episode on a walk). Then I dive into (insert here). Finally, after work, you can find me (insert what you're doing here).

Photo Suggestions:

  • Use the Canva template (find it below!)

Story Prompts:

  • Share your post to stories with a new post GIF

+ April 9 - Visibility (Reel)

Caption Template: The magic sauce to (insert desire your ideal client/customer has here). ✨

Want to learn more? Comment READY below! I'll DM you with all of the details you need to know about (offer here).

How to Film The Reel: Use this audio and film you standing/sitting in front of the camera and then move your phone little by little to reveal something behind you (the tool/resource). If you don't have this, use a text bubble to write it!

Reel Cover Suggestions:

  • Use suggested template to edit the reel cover (find it at the bottom of the screen!)
  • Keep it as is from the reel!

Story Prompts:

  • Share your reel to stories with a new reel GIF

+ April 10 - Money Maker

Caption Template: Serving my clients/customers everyday is what I love to do! They come to me with (their problem) and I offer them (the solution = more time back in their day/freedom from their business). Don't just take MY word for it... here's what (insert name) had to say: (insert testimonial!)

Photo Suggestions:

  • Use suggested photo
  • Working from a coffee shop
  • Quote card with testimonial
  • Video testimonial from your client

Story Prompts:

  • Share your post to stories with a new post GIF
  • Share the transformation this client had by working with you/using your product
  • Share how others can work/buy from you too

+ April 11 - Know, like + trust builders

Caption Template: "What is your why?" I recently got this question and it got me thinking. I started this business to (serve clients 1:1 so they get their time back in their business/empower mom bosses to grow their online business/share my gift of (insert topic here) with (your target clients)).

Photo Suggestions:

  • Use suggested photo
  • Photo of you

Story Prompts:

  • Share your post to stories with a new post GIF
  • Share your why on a few video slides

+ April 12 - Know, like + trust builder

Caption Template: Attention! I need your help with some feedback...(Insert a question here that qualifies people to find out if their an ideal client/customer).

YES? Comment a thumbs up emoji. 👍 NO? Send me a DM and let's chat further.

Photo Suggestions:

  • Use suggested photo

Story Prompts:

  • Share your post to stories with a new post GIF

(Use this as an opportunity to get market research done on your followers AND invite people into your DMs to have conversations!)

 

+ April 13 - Knowledge bombs

Caption Template: Here's the thing about (insert your niche here), it's not all 🌈 and 🦋... (insert a common misconception here). But don't fret, all you need is my (freebie/free guide/consultation).

Photo Suggestions:

  • Use suggested photo

Story Prompts:

  • Share your post to stories with a new post GIF

+ April 14 - Knowledge bomb

Caption Template: 📣 REMINDER! (Insert a reminder here that your ideal client NEEDS to hear!)

Did you need this today?!

Photo Suggestions:

  • Use suggested photo

Story Prompts:

  • Share your post to stories with a new post GIF

+ April 15 - Visibility Post

Caption Template: 3 Steps To Achieve (Insert Topic Here)

Step 1️⃣: (Insert step details here!) Step 2️⃣: (Insert step details here!) Step 3️⃣: (Insert step details here!)

Where are you getting stuck with achieving (topic)? Drop it below for some guidance!

Photo Suggestions:

  • Use the Canva template (find it below!)

Story Prompts:

  • Share your post to stories with a new post GIF

+ April 16 - Visibility (Reel)

Caption Template: 👀 POV: (Insert the POV text you put in the reel here).

Questions about being a (insert your title here)? ⬇️

How to Film The Reel: Use this audio and film a POV as you. Add one text bubble over the entire screen of a 7-second video clip of you working/with a client/in your element.

Reel Cover Suggestions:

  • Use suggested template to edit the reel cover (find it at the bottom of the screen!)
  • Keep it as is from the reel!

Story Prompts:

  • Share your reel to stories with a new reel GIF

+ April 17 - Money Maker

Caption Template: My (product/service) can help with (problem) so you don’t have to deal with it anymore! If you’re sick and tired of (hair problem), ask me about how (product/service) can make it right! How would it feel to have less of (problem)? Pretty awesome right?!

Photo Suggestions:

  • Use suggested photo

Story Prompts:

  • Share your post to stories with a new post GIF

+ April 18 - Money Maker

Caption Template: (Insert a case study/stat that a client/customer has gotten) (Another...) (And another...)

The proof is in the social proof! 😉

Interested in working with me 1:1/shopping for (product name here)? Click the link in my bio!

Photo Suggestions:

  • Use suggested photo

Story Prompts:

  • Share your post to stories with a new post GIF
 

+ April 19 - know, like + trust builder

Caption Template: When I'm not feeling creative or inspired I browse through a magazine/pick up a new book/scroll through Pinterest. What do you do for inspiration?

How do you stay inspired/get your creative juices flowing again?

Photo Suggestions:

  • Use suggested photo

Story Prompts:

  • Share your post to stories with a new post GIF

+ April 20 - know, like + trust builder

Caption Template: If you've been following me for awhile, then you know I am #obsessed with the work that I do. BUT, don't just take it from me! Tap the "Reviews" highlight on my/our profile to hear and read the raving reviews from our clients and customers.

Photo Suggestions:

  • Use suggested photo
  • Share your reviews, and add them to a highlight!

Story Prompts:

  • Share your post to stories with a new post GIF

+ April 21 - knowledge bomb

Caption Template: Here are three mistakes I see (ideal client avatatar here) making... 1️⃣ (Mistake + how to fix!) 2️⃣ (Mistake + how to fix!) 3️⃣ (Mistake + how to fix!)

Photo Suggestions:

  • Use suggested photo

Story Prompts:

  • Share your post to stories with a new post GIF

+ April 22 - Visibility Post

Caption Template: Double tap 🤍 if you love this quote!

Photo Suggestions:

  • Use the Canva template (find it below!)

Story Prompts:

  • Share your post to stories with a new post GIF

+ April 23 - Visibility (Reel)

Caption Template: 🚨 MYTHBUSTING!

True or false? (Insert the myth you put on the reel here!)

(Explain further about this myth and your expert advice on it!)

How to Film The Reel: Use this audio and share a myth that needs to be busted ASAP about your industry, business, role, product, service, etc.

Reel Cover Suggestions:

  • Use suggested template to edit the reel cover (find it at the bottom of the screen!)
  • Keep it as is from the reel!

Story Prompts:

  • Share your reel to stories with a new reel GIF

+ April 24 - know, like + trust builder

Caption Template: When I first started this business I was (working a 9-5/waitressing/working late nights) but I persevered. If I didn't put in the work I wouldn't be where I am today (serving clients through (insert your service)/changing lives with (insert product).

How far have you come on your journey?

Photo Suggestions:

  • Use suggested photo

Story Prompts:

  • Share your post to stories with a new post GIF
 

+ April 25 - know, like + trust builders

Caption Template: Remember I said I would follow up on our April goals together? Another month has come and gone! I celebrated a few wins in the month of April: (insert your wins here with clients, milestones, goals reached) What were you wins?

If you're not sticking to your goals, do what I do! Stay consistent with them by (writing them down/using a digital planner/getting an accountability partner).

Photo Suggestions:

  • Use suggested photo

Story Prompts:

  • Share your post to stories with a new post GIF

+ April 26 - Knowledge bomb

Caption Template: In my expert opinion, it's important that you (insert the number one micro-solution to your client's problems here) Without doing this, you're going to be left with (insert pain point 1), (insert pain point 2), and (insert pain point 3).

Photo Suggestions:

  • Use suggested photo

Story Prompts:

  • Share your post to stories with a new post GIF

+ April 27 - Money Maker

Caption Template: Dealing with (insert the problem your target audience faces) every. single. day?! I have the solution for you, so that you can finally have (solution they want) Tap the link in my bio to (learn more/join the mailing list for weekly tips on how to overcome (struggle)/browse the collection of (products) to help with (struggle)).

Photo Suggestions:

  • Use suggested photo

Story Prompts:

  • Share your post to stories with a new post GIF

+ April 28 - know, like + trust builder

Caption Template: A moment of appreciation for all of you! I am feeling extra grateful about my business, and if you ever want to support you can do so through a few easy taps here on Instagram (NO purchase required!)

❤️ Likes - You love it... double tap. 📣 Comments - Tell me what you think about the post. 🤝 Shares - Share it with a friend. 📂 Saves - Save my posts for later.

Photo Suggestions:

  • Use suggested photo

Story Prompts:

  • Share your post to stories with a new post GIF

+ April 29 - Visibility Post

Caption Template: 📣 Unpopular opinion alert! (Insert your unpopular opinion here + why you have it).

Do you agree / disagree with me?

Photo Suggestions:

  • Use the Canva template (find it below!)

Story Prompts:

  • Share your post to stories with a new post GIF

+ April 30 - Visibility (Reel)

Caption Template: Enough is enough! I've heard so many of my (clients/customers) share this limiting belief, but here's the truth 👇

You don't need to have this mindset anymore!

Who's ready for a solution?

DM me READY and I'll give it to you. 😉

How to Film The Reel: Use this audio and put something that your ideal client says in quotes, such as an objection to what you do/sell!

Reel Cover Suggestions:

  • Use suggested template to edit the reel cover (find it at the bottom of the screen!)
  • Keep it as is from the reel!

Story Prompts:

  • Share your reel to stories with a new reel GIF